Basic SEO Tips - Part 2

Competitor Analysis - Suppose you have a product or service that has some unique selling points, you should analyze your online competition so you can optimize your potential customers efficiently. From a SEO point of view you need analyze what other websites are updating regularly relative to your own website. Firstly recognize who they are and create a list by entering all of your primary and secondary key phrases into the major search engines, then build up to a list. You need to update the list ob regular basis to keep assumption on analysis. Evaluate each site cautiously to analyze your competitors on the following basis:-
Keyword / Key Phrase Density Analysis – Competitor’s keywords list is essential (as per above discussion) to authenticate your own analysis.
Pagerank Checkers – For larger number of competitors, use different tools to check their pagerank for your own assessment.
Search Engine Exposure - More willingly than visiting each of search engines independently, you can visit websites like net concepts to afford tools to determine how many internal links a site has been able to get cached in each major search engine.
Whois & Contact Forms - the WHOIS databases will permit you to match website owners with real world businesses that are using multiple sites to boost sales possibilities.
Site Age – web.archiev.org is the place where you can see the details of your competitor’s site when they started business and how much they have developed onwards, and then you can also apply those changes onto your sites.
Quote Checker & Mystery Shopper - if your competitors are online quote system it’s very easy to match up to your product price level against theirs. If they only use a contact form and telephone call back you could act as if to be a prospect requiring a quote.
Design & website: Website design is one of the most important area for good SEO practice:
Understanding of HTML - HTML is computer language that amenities the creation of internet web pages and is fundamentally a text file with a series of short defining codes around text.
Designing a Compelling Homepage - This is the vital page with the website as most uses will ground on it, comparative to other internal pages of your website.
Simple Navigation - The most vital feature of usability is a clean and simple navigational structure. Your structure must be unswerving across all pages so users have a clear perceptive of how to find their way between sections and back again.
Simple Page Structure - Strive and guess the areas of your page up but into a top border, side border, bottom border and main body.
Accessibility - Always check W3C mark up tools for user and search engines’ feasibility.
Implement a Linking Strategy , Meta tags implementation and usability, content optimization and link buildings are already discussed in my previous posts, please check them and read carefully.
Statistics, Logs, Web Analytics - Website Statistics can offer you with a huge range of in sequence was such as the performance of the users, lead and sale conversion ratios Most shared hosting comes with statistical options such as Smartstats, AwStats and Webalizer. On the other hand, there are also online services that provide similar information such as Google Analytics, Onestat and Statcounter.