Basic SEO Tips For Beginners:

Part 1

Introduction - Uncomplicatedly, SEO is the process of improving the number of visitors to a website via search engines. By optimizing your website with targeted specific key phrases used by your target customers, its possible for search engines rank your website more highly than similar non-optimized competitive. According to search engine strategy and principles, SEO should be viewed as a component of part of your overall professional internet marketing strategy and ethically used to improve the quality of your visitor experience. The first step is to recognize how search engines work.
Search Engine Basics - A search engine is the interactive platform that allows anybody to enter a search query for web site information from billions of web pages, files, video, images, music files. Most people are well acquainted with of Google, Yahoo, MSN but they're also literally hundreds of other less well known specialist Search Engines also providing similar services. When you visit search engine, search results are traditionally displayed as blue links with a short description about the website. The results related directly to the users search query.
How Do Search Engines Work? - Search engines use programmed mathematical algorithms to rank and compare web pages of an analogous content. The algorithms are very complexed to understand and use search bots automatically look for specific information when visiting a web site such as the robots.txt file, sitemap.xml file, WHOIS data. They do this to find new content in microseconds and make sure their own listings accessible to users are highly up to date and relevant. The data is stored by the search engine company in huge server data centers. Each and every company has security and hidden portfolio about their works, so have the search engine companies about the original mathematical formulae.
How Do Search Engines Present Relevant Results? – Generally, search engines check the number of links a website has from other websites and rank web sites on that basis, these links are called inbound links. To combat huge number of links present on a webpage called “link farm” the algorithms became more refined. Now-a-days links are less significant and the textual relevancy of the words, paragraphs, pages and entire theme of website is decisive to achieve high search engine results. Search engines utilize advanced anti spam factors to make certain that users are presented with the most relevant and quality results possible to replicate their search.
Key Phrase Analysis & Selection - The next and most important step is to make out the keywords associated to your product or service that your target customers are typing into search engines. Only then you will be to effectively strategize and optimize a website according to your market trend and customer’s demand. Key phrase selection is the first and primary step in internet marketing. Search engines use mathematical algorithms to evaluate web pages in order to rank these pages (based on a user search query). If you make speculate incorrectly or without research and target key phrases that don't importance buyers, your valiant effort goes in vain. On the other hand, if you target the right blend of keywords and phrases (before you even design your website), you will capitalize on your chances of higher search rankings and create a prospect to sell By using keyword selection tools, advertisers can identify what search terms are popular and competitive. Keyword tools are invaluable in identifying a range of niche search terms that can be used to help optimize a website to achieve higher search engine rankings/ more website visitors. These tools can also produce derivates and synonyms, common spelling mistakes as well as produce comparative competitiveness indices to see if a particular phrase is hard or easy to achieve top search listings with.
Once you have used your market knowledge and keyword tools to validate the search volumes of phrases, make a list, ranked by search volume, of your top 10 phrases. Perpetually there are derivatives of your top ten target phrases.

This is just the 1st part of the discussion. In my next post i will discuss some more important part of SEO , so for the time being stay tuned guys :)