What Is Pagerank Sculpting

Just a few days ago in the world of SEO, attribute rel="nofollow" was a palatable way to stop search engine crawler from moving freely on all the pages of a website through the internal links. Simply, because someone wanted to restore the page rank on the targeted page and not to move that to the other pages. It not only helped sites to rank better in SERPs, but on the other way it attracted the client's view also.

On the old methodology, Google itselp accepted the process but recently Google has changed their algorithm and now-a-days, Google just gives importance to a website by judging plenties of other factors, not mere the link's nofollow attribute.

Google, just gives special attention on making great content that will attract links in the first place and choosing a site architecture that makes your site usable/crawlable for humans and search engines. Visitors and search engines shold be allowed to move freely through all internal pages of a site, to count value of each and every page. Obviously, somes secured pages should make nofollow as you choose search engines, not to go out those pages, as client log in, testimonial etc. You can make those pages, nofollow, no problem at all with it.



So, finally, avoid the malpractice of adding nofollow attribute much on the internal pages of your site, search engine crawler will not bother and your site will not get much more value.