Press Release - The Media Glamour

What is Press Release

A Press Release reflects a person’s character, a business or organizational group that is influenced through media. The new released distribution can be targeted to newspapers, TV, radio stations, magazines and global newsworthy networks. A well-submitted press release will give added publicity and creditability to an individual or a business.
Journalists follow newsworthy stories that they can use in their publications. Some examples of this can be:
1. Stories about launching of a new business.
2. Solution and problem solving reports that semblances current market trend.
3. New products or services that impact current business.
4. Research and development on the latest business trends.
5. Business to business partnership.
6. Affiliated Sponsorships with business partner
7. Recognized achievements/awards that you have received.


Press releases are not similar with the selling of your products or services. An advertisement relates the customer’s attention, whereas press release relates to the attention of the journalist.
The preliminary way to start out is by researching some of the media websites first. Look prweb.com, their site is easy to navigate through and have some very useful information on submitting a release. A perfect press release should be written within 400-500 words with the promotional venture. The topics should always be as fresh as regularly blossomed flowers and should be sensuous because, journalists always love to read current news in progress. Always make sure to broaden your release with solid facts that emphasize on the benefits and key points in your story line.
Use examples, quotes, and testimonials if applicable. Never use any bold statements, hype or sales pitches. Check your release several times and make it free from any grammar mistakes or misspellings.

How to Submit a Press Release:
Connect through the media. This can be local media groups within your area, or through the Internet for worldwide distribution.
Submit a press through mail, fax or email. You can simply check with the editors to see what their requirements are for submitting your release.
Follow journalist who are targeted to your business market. You can accomplish this by researching some of the past stories published by the editor. Sometime you find editors that accept a release through email, keep your release into the body of your email and not as an attachment.

When submitting a press release, the formatting of your release can play a crucial role on whether a journalist picks up your story.

The commonly used format would be as follows:
1. Type in “For Immediate Release” or you can specify the date of your release for a different time beings.
2. Use headline to attract an interest.
3. Add your contact information with your name, company, phone number and your URL.
4. City, State and Date followed with your opening paragraph answering all the questions to who, what, where, why and when.
5. Your next paragraph should have the details of your story, which should highlight your first paragraph. If applicable, insert quotes or endorsements from other business associates used your products or services.
6. Highlight your key points followed by a short summary to your story.
7. Use a precise company profile about your business.
8. At the bottom, use three (3) ### signs or “End” to indicate the end of your press release.
Final Note:
Don’t forget to add your contact information with your telephone number. If an editor finds your story interesting, you might be contacted by the person for an interview or just to be followed up.