Beware Link Builders – Google Caffeine is Knocking @ Your Door

I am writing particularly this topic from some amount of knowledge I have gathered from different resources. It’s said that Google caffeine the latest update in Google algorithm is just knocking at the door. First I heard that it will release in the month of May 2010, now I am hearing its release date will be on the later half of year 2010. Whatever it may be, it will come to us very soon, as a die heard SEO, I am already thrilled about its launch.

I have heard that after big daddy (one change in Google algorithm in the year 2005 around), it’s the first major change or update of Google’s search engine algorithm structure. Google engineers certainly wouldn’t reveal their hidden policies related to caffeine, I have also heard some videos by Matt Cutt on this most wanted topic. For the SEO industries (small and large scale both) there will be some definite strategies for their thoughts on the way to SEO after the certain Google update takes place and most industries are already started thinking on this issues, what would be their new approach to cope up with the latest search technique.

Whatever the information gathered till to date, the main things are website speed, social bookmarking and quality link building is the three things matter most for any site’s SERP ranking. Today my discussion is just on the 3rd one, which is quality link building. The 3rd one matters most for SERP ranking of any site.

Now-a-days, most of the link building campaigns are going through wrong way, I am really sorry to say it, because their approach remains on building high amount of money, irrespective of quality work. I have watched such thousand campaigns and they fain in the long run for sure. Always keep your focus on very high quality link building, I mean build natural links for your targeted website. Choose 4-5 keywords and build very reasonable amount of links over a certain period of time, so that Google or other search engine can’t suspect your activities. Your anchor text should be relevant and thematic. Get links from high PR pages and the third party link page should be of good quality, I mean they shouldn’t be make for only link building purpose, those pages should have some genuine relevancy and web presence, otherwise your link would have no value and it’s simple waste of your time and client’s valuable money.

Not only rely on 3 way link building, try to get some links from dofollw blogs and very potential comments, which would be treated as 1 way link but with very very high value.

Remember, Google caffeine updating algorithm so that your site would have better index for deeper links and beware 3 way link builders, old approach to your link building would be gone very soon. Traditional method will be caught soon by the Google search engine especially after their algorithmic update and fake links not only would be valueless, it would severely damage your SERP raking. So, time has come for you all to think in a better way to do quality work, not quantity and earning money.