Friday, July 31, 2009

What Is Pagerank Sculpting

Just a few days ago in the world of SEO, attribute rel="nofollow" was a palatable way to stop search engine crawler from moving freely on all the pages of a website through the internal links. Simply, because someone wanted to restore the page rank on the targeted page and not to move that to the other pages. It not only helped sites to rank better in SERPs, but on the other way it attracted the client's view also.

On the old methodology, Google itselp accepted the process but recently Google has changed their algorithm and now-a-days, Google just gives importance to a website by judging plenties of other factors, not mere the link's nofollow attribute.

Google, just gives special attention on making great content that will attract links in the first place and choosing a site architecture that makes your site usable/crawlable for humans and search engines. Visitors and search engines shold be allowed to move freely through all internal pages of a site, to count value of each and every page. Obviously, somes secured pages should make nofollow as you choose search engines, not to go out those pages, as client log in, testimonial etc. You can make those pages, nofollow, no problem at all with it.



So, finally, avoid the malpractice of adding nofollow attribute much on the internal pages of your site, search engine crawler will not bother and your site will not get much more value.

Thursday, July 30, 2009

Why Blogging Important For Business?

Blog being an essential social marketing tool forms to be a great way to communicate with colleagues, friends and more particularly with potential customers and to turn them as regular buyers as well. In recent times, blogging forms to be the main platform for making money online. Most people use it as a basic source of their income.

Blogging is considered important for most businesses as a blog with good and authentic information can help in driving traffic to your main website through your blog. By providing a link of your main site in the blog; it will drive the traffic to offer you double exposure to the world and your customers or buyers as well.

Remember without traffic, your website will never get good exposure in the web and your blog comes out to be the main base of your site. Thus good blogs require to be updated each week and at least after three days or so to make search engines come back to your blog. If you provide valuable information relating to your own business it will build up credibility in the minds of buyers.




Once you win the readers trust, you can reach out your businesses and recommend anything to buy. Today, blogging is the most profitable business that helps users to earn or make money. Without thinking it as a mere hobby, treat blogging as a business and a good medium to make money.

Wednesday, July 29, 2009

How to income money with blogging?

Blogging has emerged as a unique way of making money online these days. Though most people started blogging to keep family members and friends up to date about all the current happenings but the popularity of the same has been utilized as a means to make money in recent times.


Today, there are several ways to make hard cash online but blogging turns out to be the simplest way to begin as it does not include any kind of start up costs. There are many places allowing you to have your own free blog. Once you select your topic and blog design then your next requirement will be to start writing.

Selecting good topics will be very essential, so pick those which you feel comfortable in writing. Select any topic or theme you enjoy and create your post. If you have multiple ideas then go for separate blogs for one idea. This will offer you numerous income streams.

Once you finish selecting a proper theme, move on the next step that is monetizing your blog. The easiest way to make more money through blogging is by placing advertisements on your own site. It will be best if those ads relate to your topics and theme of blog posts.

Apart from this, there is another popular way to make money blogging. Here you have to sign up with the CPA AD networks like Shareasale, Maxbounty and Linkshare. CPA or the networks of Cost –Per- Action includes many offers that you can easily advertise on the blogs.

Tuesday, July 28, 2009

Blogging With Social Media

Web 2.0 or more commonly known as Social Media has changed the way how information is shared and exchanged across the globe. This unique tool has put together people from different parts of the world to share their ideas, passions, services and skills. Blogging being one of the significant social media tools prove to be a great success for businesses.


Both Web 2.0 and Social media go along together and they relate to how individuals can interact with one another in the internet. Blogging being as essential web journal updated frequently. Therefore Web2.0 blogging not only refers to sharing o content but it also allows people to interact within the content thorough contests, polls and by giving comments as well.


Now content will not necessarily mean written content only. It can be videos, music, photos and everything than you can essentially digitize. The best way to use Web 2.0 or social media blogging will be to write good content and also to allow the users to leave their comments on the blog. This is the main reason why the idea of social media was created.


If you wish to make your blog an interactive one then you will necessarily get more visitors and in turn make more sales through the increased exposure to your own services and products.

Monday, July 27, 2009


Web CEO - ultimate software suite for Web site promotion

Advantages of blogging

Considering the fact that all companies requires an online presence in this competitive world, blogging forms to be the most popular medium for most businesses of present times. It is the simplest form of having your own websites, helping you to accomplish your dream of running a site.

Offering companies an online presence; blogging can be the right marketing stroke that helps any business to get an edge over the others.

The main advantages of blogs are:

• An inexpensive medium: It’s absolutely free. Yes, you do not require paying anything other than paying some time to make your blog much more interesting for readers to pour in.

• Easy to develop: Blogging has happened to be a child’s play these days. You do not need any kind of expensive and advanced software to get started. All you require is to sign up with the service providers like word press, blogger and others.

• Easy to keep up: You do not need to install software to sustain your blog. You can easily maintain it online. After signing in to your blogging account you can create or edit post and change your settings the way you want it to be.

• Making it easy to interact with potential customer base: This is absolutely true. Blogs forms to be the ideal way to interact with customers and to receive their feedback in return. Additionally you get to know your customer better.




Saturday, July 25, 2009

Why Blogging - Part 2

This is the second part about the necessity of blogging. You read the points carefully to be a successful blogger.

  1. Publish your photos on flickr.
  2. RSS subscription is important and ask your friends to subscribe through it.
  3. Comments are very important because knowledge transformation through it affects more to grow in expertise.
  4. Always try to draw the attention of new readers by posting substantial topics.
  5. Squidoo lens are most important and highlight your best posting on it.
  6. stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
  7. Your blog should have appreciation about Google.
  8. Should have attractive ads on your blogspot, even they should be better than your content.
  9. Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
  10. Write about blogging.
  11. Listen other people, what they say, all day, everyday.
  12. To achieve more readers, post on weekdays.
  13. Don’t bore your readers by writing new and informative blogs.
  14. Post on weekends, since there is smaller number of new posts.
  15. Write simple texts, avoid lots of link.
  16. Don’t use commercial speeches, use non promotional speeches to boost your blog
  17. Boost up those who inspires, it also inspires your writing.
  18. Ping the technorati blogs to get recommended.
  19. Write in English.
  20. Be patient, don’t get boaring.
  21. Attract people with your stuff, then you get more traffic and popularity.

Friday, July 24, 2009

How to Get Traffic for Your Blog?

Here are some useful techniques discussed about increasing traffic to your blog:-

  1. Use topic based and informative posts.
  2. Do R&D on the topic well before going to publish it.
  3. Encourage others to blog on the similar topic.
  4. Share your knowledge with other in a moderate way so people recognize it and depend on you.
  5. Write apprehensive posts.
  6. Instruct your readers go through the technorati top blog list.
  7. Don't write worthless, less informative articles.
  8. Tell other bloggers to link back to your blog.
  9. Use del.ico.us to tag your posts.
  10. Use salacious photos.
  11. Use dig, furl, stumbleupon to grow reputation for your blog

You will experience some bad comments or some discouraging speeches from your co-employees or partners when you will spend times to fulfill your dream regarding your blogging. Avoids those nasty person’s comments and keep yourself refrained from being demoralizing. Focus your full effort on your work and go ahead. You will surely be succeeded. There are other few important points that I will discuss on my next post. you’re your

Thursday, July 23, 2009

Robot For Your Blog

Robot is one of the most important factors regarding SEO because it instructs search engine to take care of your site either. Robot is nothing but a text file, where some special instructions are hard coded by the user or admin of the particular site. This file is made in notepad and uploaded in the root folder of the server.


But when comes to your blogger blog, you shouldn’t spent much more of your time on the research work to make a perfectly instructed robot file, instead the blogger communities intermittently put the robot with the blogger blog, and the code is as follow:


User-agent: Mediapartners-Google

Disallow:

User-agent: *

Disallow: /search


Sitemap: http://seodiscussions.blogspot.com/feeds/posts/default?orderby=updated

Wednesday, July 22, 2009

XML Sitemap For Your Blog

We all know that XML sitemap for a site is simply used for search engine crawler to crawl your site far better and help your site to be indexed effectively. We have applied the techniques of incorporating XML sitemap to our normal website, but it is very easy in case for your blogger blog! You are thinking that it is funny thing I am discussing, but I have experienced it in my practical life.


When you have created your new blogspot blog, go to submit it on Google Webmaster Tools as usual (copy the verification code and paste it just under the tag. Then verify your code, you will be notificated as the verified owner of your blog. Now go to the site configuration menu and choose submit sitemap. In the box you see after the blog URL: http://www.yourblog.blogspot.com/..................., just write atom.xml and click on submit sitemap button. You have simply submitted your xml sitemap of your own blog and waiting for verification. After a fair amount of time, you will see that your xml sitemap is verified and status is given by the Google webmasters).


If your blog is registered with RSS Feed, them you atom.xml sitemap will show the RSS format with regular updates on your blog.

Tuesday, July 21, 2009

Meta Tags For Blogger Blog

Every SEO buddy want their site to see on SERP, and meta tags fulfill your dream by helping search engine bots to crawl better and indexing also. Hopping matter is that you can incorporate meta tags on your own blogger blog.

Meta tags are different types: title, description, keywords, meta robots, author, refresh etc. Most important of them is Title which single handedly helps search engine bots to crawl your site or blog better. Meta description is also important factor and with proper length, it describes your site/blog better.

To know elaborately the code details, go here:





Monday, July 20, 2009

Google Analytics - Blogger's Blog

Just like other sites, Google analytics for blogger blog is similar. Just sign up into the Google analytics account, then click create new account button. You will see the details to add your blog there. Add the details as mentioned there and click the continue button further. You will be directed to the user authority page. Then click the check box, and your new account will be created.

Just after, you will find the tracking code in two categories: ga.js & urchin.gs. Copy the ga.js code block into your blog you want to track immediately before the tag (Follow the steps: Dashboard , Layout , Edit HTML , Edit Template). Just watch the preview and save the template. Your job done!

Analytics tracker will automatically track your blog within 24 hours and then you will see the total analysis of your blogger blog gradually (visitors, traffic, geographic locations, visitor’s loyalty and natures etc. and many more). You will get clear idea about the next steps you should take to generate more progress for your blog. You can see the track as long as you keep the tracking code on your blog. If you delete it, no further analysis will be allowed.



Saturday, July 18, 2009

SEO Fun!

This question is very simple: How do you respond to the companies say: "Oh, this is only local. We were about the care of traffic. We want an online presence." I have a few comments - to ask if they have a brochure, and if we are to maintain the company offers, where nobody can see? But often do not agree so far. I wish I could think of a clever answer is not to attack, but the local shows that the movement is as important for sites that want the attention on the global level. To make matters worse, I recently read an article about SEO (not here, of course!) Said that the services will not need a reference because it is not selling a product! How absurd it!

If a company goes into dilemma to promote a website, I think they should also take the necessary steps to make that website work for them. Web marketing involves SEO and isn't a matter of keeping up with us.

It's good proposal on how to work for a web promotion company and we are very good for SEO. Because of the local customers is a matter of apprehension is that I insist on the SEO is not compulsory.

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Utility of SEO Tools

When you just have got a website to analyze on the SEO perspective, you will first judge plenty of factors regarding the process and would be time consuming, if you do all by hand. So, you as well as client satisfaction can play a vital part over there. Clients always look for principal analysis of his site before optimization and customer’s duty to lend it as soon as possible. There come different SEO tools to monitor your process very fast, which satisfy clients and customers. Look at the following tools for thorough site analysis and try it today!

sitereportcard.com : This tool helps you to analyze the SEO factors like: Broken Links, Meta Tags checking, Page Load Time checking, Search Engine Inclusion checking, check For Spelling Errors etc.

CSS style sheet and HTML scripts play a big role to the search engine crawlers to crawl the sites/pages more effectively. Check out: validator.w3.org for more details.

linkvendor.com this is the tools where you can find more detail analysis process like cloaking detection, spider views and many other.

Content is always the king and duplicate content on your site will be penalized by search engines. So, when you prepare your topic, you just check out: copyscape.com for any content delicacy.

Thursday, July 16, 2009

Content - Bots vs Visitors

The renowned concept of optimized content for search engines to crawl at a rate faster than ever before and webmasters are considering it for better search engine ranking and popularity.
The question that is of extreme importance for both leaders and followers is whether they should write for bots or for people? This is something divisive, someone tell writing for people doesn't worth because the search results are collected by robots, while others hold that robot won't search what people are not looking for. Both angel of thinking are right at their own place but that is not the ultimate solution
The targets of SEO writing, i.e. bots and people are actually two extremes. That mid way, however, is not a certainty; instead it's the most perceptive issue of content optimization. So better is to analyze the situation first, i.e. what people are looking for, what sort of information they find more on internet, what alternatives they can use to find the same information etc. If we consider the peoples' end of SEO writing this strategy is called reader mapping, while from bots' point of view it is nothing but keyword research.
Effective writing with sustainable results does come if both ends are considered, and nurtured efficiently. Ignoring any of them may lead your campaign into crap, so track all possible angles of writing while trying out to print some marks on World Wide Web. Then the real success will come and it needs a bit more research on the supply and demand on current Internet Market.
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What a Claim!

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3 Way Links: Why and How

Want to boost your link popularity, increase your Google PR, and improving the amount and quality of your traffic, just discover the secrets of a successful link exchange.

Don’t want to meet up your goal through sending bulks of emails as these will be treated as spam mails, instead look for qualitative and professional way. You have to follow the tricks, which is to know your market and understand your customer. You also know what other type of website your customers would look at if they were interested in your product and judge it to put yourself in your customer’s feet. Type the targeted search phrase into a search engine now and look at what results come up. Just overlook the competition and look at the other websites. Try to match these criteria: relevance, design, content, and navigation. Stick out to the website’s design as it plays a vital role in the exchange process. The sites should have good contents to attract the visitors. Try to achieve links from a page with good contents, not from pages only having links as they are treated as link farms, and of course websites navigation must be search engine friendly, because you will prefer to have the location of your link to be indexed by search engines.

Try to pick your link partners by first eliminating the irrelevant links, and then choose a website that is search engine friendly and always look for quality websites not high PR websites. When you sent proposal mails, just try to avoid mail header likes titled “link exchange”, as these are now-a-days become less attractive to the mail readers, instead, you use bit more refreshing and alluring entitled “our partnership” or “link opportunity”. The template of this email, however you entitled it should be very professional and businesslike and use proper punctuation and complete sentences, also remember to utter a part of there website that is distinguishable so they identify that you actually visited it instead of simply finding there email address anywhere, and always keep your intention clear.

Another very important and effective way is to groom you in the link building webmaster’s word. For these, try to resister in different webmaster’s forum (Digital Point is one of the most effective forum, where you resister and collect various webmaster’s mail id). Just make your account on G Talk and send chat requests to them. Many of them will add you as they are also all engaged in the business. Start to chat with them, make a very good relationship which is very important in your part. Gather back links from them with your good tactics, cooperate them when the need you. Finally, keep it in your mind that, link building highly influences your keyword rankings and help them to come into SERP faster than any SEO tactics.

Wednesday, July 15, 2009

Press Release - The Media Glamour

What is Press Release

A Press Release reflects a person’s character, a business or organizational group that is influenced through media. The new released distribution can be targeted to newspapers, TV, radio stations, magazines and global newsworthy networks. A well-submitted press release will give added publicity and creditability to an individual or a business.
Journalists follow newsworthy stories that they can use in their publications. Some examples of this can be:
1. Stories about launching of a new business.
2. Solution and problem solving reports that semblances current market trend.
3. New products or services that impact current business.
4. Research and development on the latest business trends.
5. Business to business partnership.
6. Affiliated Sponsorships with business partner
7. Recognized achievements/awards that you have received.


Press releases are not similar with the selling of your products or services. An advertisement relates the customer’s attention, whereas press release relates to the attention of the journalist.
The preliminary way to start out is by researching some of the media websites first. Look prweb.com, their site is easy to navigate through and have some very useful information on submitting a release. A perfect press release should be written within 400-500 words with the promotional venture. The topics should always be as fresh as regularly blossomed flowers and should be sensuous because, journalists always love to read current news in progress. Always make sure to broaden your release with solid facts that emphasize on the benefits and key points in your story line.
Use examples, quotes, and testimonials if applicable. Never use any bold statements, hype or sales pitches. Check your release several times and make it free from any grammar mistakes or misspellings.

How to Submit a Press Release:
Connect through the media. This can be local media groups within your area, or through the Internet for worldwide distribution.
Submit a press through mail, fax or email. You can simply check with the editors to see what their requirements are for submitting your release.
Follow journalist who are targeted to your business market. You can accomplish this by researching some of the past stories published by the editor. Sometime you find editors that accept a release through email, keep your release into the body of your email and not as an attachment.

When submitting a press release, the formatting of your release can play a crucial role on whether a journalist picks up your story.

The commonly used format would be as follows:
1. Type in “For Immediate Release” or you can specify the date of your release for a different time beings.
2. Use headline to attract an interest.
3. Add your contact information with your name, company, phone number and your URL.
4. City, State and Date followed with your opening paragraph answering all the questions to who, what, where, why and when.
5. Your next paragraph should have the details of your story, which should highlight your first paragraph. If applicable, insert quotes or endorsements from other business associates used your products or services.
6. Highlight your key points followed by a short summary to your story.
7. Use a precise company profile about your business.
8. At the bottom, use three (3) ### signs or “End” to indicate the end of your press release.
Final Note:
Don’t forget to add your contact information with your telephone number. If an editor finds your story interesting, you might be contacted by the person for an interview or just to be followed up.

Tuesday, July 14, 2009

Why Article Submission

Introduction to Article Submission

One of the best ways for one-way link building is through article submission. Now-a-days article marketing has kept the internet marketing a step further. Article submission provides any site with high quality traffic and virtually free of cost.

How Does Article Submission Work?

First you need to write high quality, informational articles and then submit them to online popular article directories. These directories have its own editorial guidelines which need to be strictly followed in the time of submitting the articles. This is important otherwise the articles can be banned permanently from the article directories. Usually, every article submission directory has a specific, standard format. You should add the title in the Title Box, then the body of the article in the main section and finally at the end is the Resource Box. It is the place, where all the promotion takes place. Promotion in the article body is not allowed.

The Resource Box: Why It Is So Useful?

To promote an attractive summary of your website services and products along with a link back to your website's home or landing page, the resource box is the most effective While the rest of your article maybe useful and informative in nature, it is the resource box where you can perform all your business promotion. If readers find your article interesting then they would definitely want to see what your website and business is all about. You just think the amount of traffic you would receive if thousands of readers read your articles across multiple directories? Thus, article submission is perfectly matched way of one-way link building back to your website.

Incoming Links Facilitated By Manual Article Submission

There are plenty of software for article submission now-a-days, but instead of relying much more on them, just submit your article through manual methods of article submission, though it takes time, you can not only achieve plenty of links but also high quality, qualified traffic. With article submission, you can thus perform 100% high quality.



Link Popularity

To achieve high ranking in search engine, link popularity is one of the principal factors. When someone checks the number of back links for a particular site with link: www.mydomain.com, the number that appears on the search bar defines the strength, the site has already. More the numbers, more it is popular to search engine.

Links are mainly 3 types. 1 way, 2 way & 3 way links. Directory, article, press release, social bookmaking all uniquely identifies the 1 way links that are very good in quality and lasts so long. Another is reciprocal or 2 way links that’s not now so famous on search engine due to the conspiracy known to SE algorithm.. Among all, 3 way is the best methods of getting links which lasts long and also full of quality.

3 way links involves some webmaster contacts, through which the deals are made clear and vibrant. The relation between the webmasters should be very transparent for a long term relationship. The contact always made through chat and depending upon the relation, the longevity of the link depends.

Links should be kept at least 3 months on the 3rd party site and with better theme and perfect content link, the keywords ranking boosted immensely. When you build 3 way links try to shuffle your keyword anchor text effectively to avoid search engine spam suspicion.

Monday, July 13, 2009

Inside the SEO

It is a bit interesting to see your site is ranked in the SERP (search engine result page), but when you are working as SEO, you toiled hard to get the satisfaction. The factors influencing your rankind are devided into 2 parts: on-page and off-page optimization.

On the page optimization relates with the following key terms:
1> Site analysis,
2> Competitor analysis,
3> Link structure analysis,
4>Keyword research and analysis,
5> Content analysis,
6> Keywords optimization
7> Meta tags preperation,
8> Other optimization factors,
9> Image optimization,
10> HTML & CSS validation,
11> robots.txt & XML sitemap creation,
12> Performing google webmaster tools,
13> Google analytics set up,
14> Demodraphy Performance

The otherfactor relats is off the page factors, which includes the following terms:-
1> Directory submission,
2> Article submission,
3> Press-release submission,
4> Social bookmarking,
5> Blog commenting and posting,
6> Nische directory submission,
7> RSS feed submission and many others.

Months of hard work with proper maintaining can bring success to you and obviously to your client.

Sunday, July 12, 2009

My journey to SEO

I am Arindam Chakrabarti, by profession a SEO specialist with 2 years of industry experiences. Having a degree with M.C.A, i fist got the nod at Lintex Infotech Limited as a SEO Executive in the month of July, 2007. I took it as a challenge and i just learned there directory and article submission. After 6 months i was introduced in link building by the then team leader. I found it quite challenging to bring good quality links for my site's link popularity. I continued my job the re for another 5 odd months and then i got better opportunity on another ISO 9000:2001 company, Indus Net technologies as Executive SE Optimizer in the month of June, 2008.

In the mean time i already grew myself according to the current SEO industry trends int he link building field, but i had a target to see myself as a complete SEO. In my previous company i didn't get too much opportunity to grow myself and that was only the reason to change my company. Here i was appointed as a link builder and started to handle very big dedicated link building projects. Then started SEO training and my opperation manger recommended my name for the training. The training was totally based on on-page optimization and it was continued for 2 odd months. I larned a lot of themes there and got the highest marks in the final test conducted by the training coordinatior Mr. Prodosh Kundu. I was appreciated by all my seniors there for my sincerity and i grew gradually there. I also got some projects there to apply my on-page knowledge and there i found some useful SEO tools to analyze a web page. I worked there for 11 months and then i got another better opportunity to invoke my knowledge and this is my current company, i.e. WebIcon Technologies (visit http://www.webicontech.com for more information).

I have joined WebIcon Technologies in the month of June, 2009 and joined here as SE Optimizer. Here i am handling a big project, that includes a team of 20 members. I am also doing some on-page analysis here, but my next dream is to learn SMO (Social Media Optimization) and to be a good PPC campaigner.

One day i want to a successful SEO, SEM analysist in the industry. With my performance, patience and perseverance i am slowly moving towards my goal.